From using motion capture tech to allow the Indian cricketing star Rahul Dravid to give personalised coaching tips for children to an algorithm trained on Shakespeare's handwriting powering a robotic arm to rewrite Romeo and Juliet, artificial intelligence is rapidly revolutionising the global advertising industry. Those AI-created adverts, for the Cadbury's drink brand Bournvita and the pen maker Bic, were produced by agency group WPP, which is spending 300m annually on data, tech and machine learning to remain competitive. Mark Read, the chief executive of the London-listed marketing services group, has said AI is "fundamental" to the future of its business, while admitting that it will drastically reshape the ad industry workforce. Now Read has announced he is to leave at the end of this year, after almost seven years as chief executive and more than 30 at WPP, as the company struggles to keep pace with its peers and also counter moves by big tech to muscle in to the AI-driven future of advertising. For ad agencies, the upheaval originates from a familiar source.

If you're like me, the growing drip, drip, drip of the content faucet is pushing you to the edge: posts, pings, notifications, alerts. Tech journalist Charles Arthur makes a compelling argument that future content is at a tipping point. Arthur is the author of the substack blog "Social Warming," about social networks' effects on society. "The approaching tsunami of addictive AI-created content will overwhelm us" warns Arthur. The tsunami he points to is the creation of what academics call synthetic media, media that is created entirely by artificial intelligence.

The advertising industry is only just beginning to glimpse the impact of artificial intelligence (AI), according to Kate Scott-Dawkins, global director, business intelligence of GroupM. The Next 10: Artificial Intelligence, a report written by Scott-Hawkins and other contributors across GroupM, forecasts the size of AI in advertising and reports on the technologies and behaviours that will shape advertising over the next decade. GroupM estimates AI will reach more than $US370 billion this year, or roughly 45%of all advertising, and is likely to inform the vast majority of media by 2032, reaching $US1.3 trillion, or more than 90% of total ad revenue. Scott-Dawkins" "While an exercise of this kind is speculative by nature, this report is rooted in the insights of the GroupM analysts, strategists and technologists who necessarily incorporate a long-term view when shaping the next era of media where advertising works better for people. "It produces estimates around the size of AI-enabled ad revenue globally through the lens of how media channels are likely to evolve over the next decade due to the growth in application of AI, along with emerging technologies like edge computing and augmented reality. "For the purposes of this paper, we define AI-enabled advertising as any artificial intelligence used in the process of advertising, from insight generation to activation and optimisation.

AI is something that is revolutionizing each and every field. It is concerned with building smart machines that are capable of performing intelligent tasks that involved human intelligence and skills. In some cases, it does more than that and is responsible for eliminating human intervention to a minimum level. With the advancement of AI, things have changed a lot and one can see a paradigm shift in the way things are carried out or executed these days. Once the computer was invented, people might have thought that this is it.

AI helps marketers in making better decisions for successful business operations, customer satisfaction, and return on investment. Fremont, CA: Advertising and the surrounding landscape are evolving as a result of artificial intelligence. Advertisers want to make the most of the massive amounts of data at their disposal in order to produce more effective ads. Artificial intelligence (AI) is becoming increasingly important in advertising. Prior to the use of AI, determining the efficacy of ads and where to spend money was challenging.

Artificial Intelligence is still relatively new to most people, but it has been around almost as long as computers and the internet itself. In the future, we will have completely computerized artificial intelligence, where a computer system will be able to predict and execute actions based on pre-programmed algorithms. This will revolutionize the video advertising industry like few other things in history. We belong to a world where almost everything we do is running on some sort of computer. It doesn't matter if it's a car or a house, you will find that most of your activities are being run by some program. And in all likelihood, computers will continue to run most of your business activities as well.

The implementation of artificial intelligence (AI) in advertising has transformed the industry by curating content, automating online bidding, displaying data driven ads and maximizing broadcast and streaming revenues. Advertising -- the communicative efforts undertaken by businesses to draw the attention of the masses towards their offerings -- has come a long way from where it started. Although the roots of this practice can be found deep in antiquity, the more substantially vehement instances of advertising emerged roughly around a century ago and will most likely continue far into the future, as long as there are products to sell and people who can buy them. And meanwhile, the way advertising content is conceived, created, and delivered will also undergo massive changes to keep up with the market trends and technological innovations, as it has been always doing. And the latest addition in the never-ending cycle of change that the advertising industry has adopted is artificial intelligence.

IBM (NYSE: IBM) today announced three new products to add to its growing suite of AI solutions for brand and publishers. The new capabilities are privacy-forward and designed to allow brands to reach consumers while considering user privacy. IBM intends to work with industry leaders, including Xandr/AT&T, Magnite, Nielsen, MediaMath, LiveRamp and Beeswax to help scale the use of AI across the industry. The announcement was made this morning at Advertising Week's digital-first virtual event #AW2020. "While the advertising industry strives to re-emerge strong from the global economic and societal issues we faced this year, it's also deep in the throes of a major transformation with changes to mobile identity, certain elimination of third-party cookies, compliance and regulatory shifts and increased demand for trust and transparency," said Bob Lord, SVP, Cognitive Applications and Blockchain, IBM.

The advertising industry has seen a massive transformation with the advent of more data. It is fair to say that all accurate user data is excellent for any company looking to succeed. Despite all the recent developments that have proved to be quite a hindrance, marketers have been able to thrive in such a volatile environment. Advertising has always been the most excellent tool that businesses possess, like an ace up their sleeve. When advertising is done right and executed to perfection, your products or services that you offer as a business will directly reach out to the right target audience.

In late 2016, Adobe announced that Sensei, the company's AI technology, would begin to power and assist in some of its Digital Media applications, such as Photoshop and Illustrator. While that was only 3 short years ago, in the dawning of the AI era, Sensei's role makes Adobe one of the pioneers of machine learning- and deep learning-powered AI. What started in 2016 as narrow AI technology aimed at narrow use cases has become an AI engine that, according to Tatiana Mejia, group Product Marketing manager for Sensei, now powers dozens of different features across Adobe. "We don't tag any of the features with Sensei, it's just the engine behind Adobe products," said Mejia. Whether the technology is effective or not, the concept is advanced AI thinking.